Hooked : How to Build Habit-Forming Products download pdf
Hooked : How to Build Habit-Forming Products download pdf
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Author: Nir Eyal
Number of Pages: none
Published Date: 17 Nov 2014
Publisher: BRILLIANCE AUDIO
Publication Country: United States
Language: English
ISBN: 9781501214622
File size: 12 Mb
Download Link: hooked how to build habit-forming products
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How do successful companies create products people can t put down?Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?Nir Eyal answers these questions (and many more) by explaining the Hook Model a four steps process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive hook cycles, these products reach their ultimate goal of bringing users back over and over again, without depending on costly advertising or aggressive messaging."Hooked" is based on Eyal s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a startup founder not abstract theory, but a how-to guide for building better products. "Hooked" is written for product managers, designers, marketers, startup founders, and anyone who seeks to understand how products influence our behavior.Eyal provides listeners with: Practical insights to create user habits that stick. Actionable steps for building products people love. Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products."
Read online Hooked : How to Build Habit-Forming Products Buy and read online Hooked : How to Build Habit-Forming Products Download and read Hooked : How to Build Habit-Forming Products for pc, mac, kindle, readers Download to iPad/iPhone/iOS, B&N nook Hooked : How to Build Habit-Forming Products
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Hooked : How to Build Habit-Forming Products. Nir Eyal
Author: Nir Eyal
Number of Pages: none
Published Date: 17 Nov 2014
Publisher: BRILLIANCE AUDIO
Publication Country: United States
Language: English
ISBN: 9781501214622
File size: 12 Mb
Download Link: hooked how to build habit-forming products
---------------------------------------------------------------
How do successful companies create products people can t put down?Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?Nir Eyal answers these questions (and many more) by explaining the Hook Model a four steps process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive hook cycles, these products reach their ultimate goal of bringing users back over and over again, without depending on costly advertising or aggressive messaging."Hooked" is based on Eyal s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a startup founder not abstract theory, but a how-to guide for building better products. "Hooked" is written for product managers, designers, marketers, startup founders, and anyone who seeks to understand how products influence our behavior.Eyal provides listeners with: Practical insights to create user habits that stick. Actionable steps for building products people love. Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products."
Read online Hooked : How to Build Habit-Forming Products Buy and read online Hooked : How to Build Habit-Forming Products Download and read Hooked : How to Build Habit-Forming Products for pc, mac, kindle, readers Download to iPad/iPhone/iOS, B&N nook Hooked : How to Build Habit-Forming Products
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